Why don’t they serve free drinks at Bloomingdale’s all the time? Last night GQ x Bloomingdale’s British Invasion brought booze, food and some interesting opportunities. Of the offerings Harry’s of London and Mr. Natty were the favorites.
Harry’s of London specializes in italian made leather shoes with Vibram soles. If you bought a pair last night Harry’s was offering to custom dye them any color you wanted on the spot, right there in the store while you load up on shrimp.
The other interesting option, and the reason W+P stopped by, was the Bloomingdale’s launch of Mr. Natty’s line of grooming products. To celebrate the duo behind the brand, Matt Brook and Matt Raine, were on hand to offer the traditional experience of a straight razor shave. Yes, it was the kind of night where you can wander into a storied department store, get a hot shave, down some WhistlePig Rye, and try on formal wear that is lined with images from the covers of Beatles albums.
Stay tuned for a full interview with Mr. Natty where we will get the details on how they combined refined with gruff to create the kind of products guys have been waiting for (seriously, where has this Beard Elixir been all my post-pubescent life?) and find out if in fact everyone involved is named Matt.